The portraits depict real people whom the artist asked to participate as models in his project. Each drawing is complemented by a beard consisting of tear-off ads. Usually, phone numbers are written on such paper strips, but instead of them there are reminders to all passers-by “call your grandmother”, “visit mom” and other similar phrases.

According to the author, young people do not want to have anything to do with old age, but it is not as far away as we think, and we can all find ourselves in the shoes of lonely elderly people.